The Body Shop — Shea Campaign

I worked on The Body Shop’s Shea campaign, created to inject warmth, vibrancy, and self-love into the depths of winter. Focused on the iconic Shea Body Butter, the campaign reintroduced a nostalgic favourite as a daily ritual of indulgence and care — an antidote to the harsh season.

When i was at Free The Birds, the creative platform positioned shea not just as skincare, but as a bold moment of self-connection. With playful, defiant lines like “In a nutshell, it’s nourishing” and “Winter, do your worst,” the tone mirrored festive joy while carving out space for January’s “good excess.”

My Contribution
– Executed campaign delivery across CRM, e-commerce, and paid digital
– Brought the warming creative platform to life through storytelling and messaging
– Helped reframe a heritage product as essential winter self-care