Olay x Keith Haring Collaboration

For Olay’s limited-edition collaboration with Keith Haring, I was responsible for bringing the partnership to life in retail through visual storytelling. While the packaging was already defined, assets were limited — requiring a strategic and creative approach to build a cohesive campaign presence.

To differentiate each of the four products, I assigned a unique Keith Haring character and colour scheme to each SKU, creating clear visual navigation while honouring the artist’s iconic style.

My Deliverables
– Key Visual for campaign rollout
– FMOT design and in-store shelf trays
– Product information cards for Superdrug displays

This project deepened my understanding of brand collaborations — striking the balance between two distinct identities while ensuring clarity, impact, and shopper engagement at shelf.