This project was one of my favourite assignments during university, focused on creating a brand identity or event inspired by a unique fact about England. I chose Birmingham, recognised as the youngest city in the UK, with 40% of its population under the age of 25.

The Super Adult Institution was developed to challenge the misconception that learning new skills becomes impossible with age. While the brain reaches full development around 25, the belief that growth and learning diminish over time is a misconception—curiosity has no age limit.

The term “Super Adult”, discovered through a podcast, felt empowering. It represents individuals who continue to seek knowledge and personal growth because knowledge is power.

The aim of the institution is to inspire and support older adults in exploring passions and hobbies they may not have had the opportunity to pursue earlier in life. It promotes confidence, inclusivity, and the joy of rediscovery.